Provoke Ltd is a product of labor of love, hard work and attention for the details. Provoke Ltd focuses on retailer of women’s & men’s branded and designer intimate apparel and underwear plus consultancy services for the retail and fashion industry in Bulgaria and Hungary
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Provoke is a lingerie, loungewear and swimwear distributor operating in the Bulgaria. We distribute several of the world’s most desired premium brands, such as Stella McCartney Lingerie, Aubade Paris, Moschino, Dsquared, Michael Kors, Ralph Lauren. For a full list of our brands, please see our Brand Portfolio.
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My star class client always choosing brands lingerie and beachwear from the boutiques of Provoke. They love it!

Stoyan Apostolov

Hello Bulgaria


Properly chosen sexy lingerie dressed up by a beautiful woman creates a sense of aesthetics, so in Dali Magazine sessions I totally trust Provoke.

Biliana Zapryanova

Dali Magazine


“I believe who you are as a person directly influences who you are as a professional. Focus on your character, charisma, core values first and your craft second”

Andrey Vassilev

Photographer in ALV Creations

Our Team

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I think that no matter what one`s fashion style is, there is always a place for luxe lingarie underneath it all.